MANILA, Philippines — Telecommunications giant Philippine Long Distance Telephone Company (PLDT) is in talks with rival Globe Telecom, Incorporated for an Internet protocol (IP) peering arrangement that is seen to improve local Internet linkages and raise the quality of Internet in the country.
On August 14, PLDT said it reached out to and started discussions with Globe for a bilateral IP peering agreement.
"[We] subsequently submitted a draft proposal based on internationally accepted peering practices, and is in active discussions with Globe," PLDT said in a statement.
This was after Globe issued a statement last month, calling on rival PLDT for an "all-inclusive IP peering arrangement."
For PLDT executive vice-president Ernesto Alberto,"discussions with Globe are part of a broader effort of PLDT to improve Internet services in the country."
Alberto, however, did not elaborate on the status of the discussions with Globe. (READ: Sereno asks telcos to act swiftly on PH's slow Internet)
Parallel initiatives undertaken
Instead, he cited several parallel initiatives the Pangilinan-led telco has undertaken to improve Internet services. (READ: New internet speed minimum: throwback to '90s?)
"We are pursuing several parallel initiatives that, taken together, will help deliver an improved Internet experience for Filipinos," Alberto added.
In September, PLDT reached an agreement with the Department of Science and Technology (DOST) to provide fiber optic facilities that would link the telco to the DOST's Philippine Open Internet Exchange (PHOpenIX).
PLDT would become the third physical connection point of the PHOpenIX, allowing most, if not all, government offices to be locally peered.
"Local peering will help improve the web experience of Internet users in the country by keeping local traffic local. That is why we struck an agreement with DOST and why we are pursuing another one with Globe," Alberto said.
"But we need to combine this effort with other initiatives to really have a substantial and sustained impact on the Internet experience of our customers," he added. (READ: PLDT promises faster loading gov't websites)
The PLDT official explained that about 95% of the web content accessed by Filipinos are sourced overseas, primarily North America and to a lesser extent, Europe.
Moreover, Filipinos’ Internet habits are shifting towards multimedia content, particularly high-definition streaming video, which are much more bandwidth-heavy than other web traffic.
As a result, the required international cable capacity to carry the growing multimedia traffic from abroad is rising rapidly.
Additional int’l cable capacity and caching
Alberto explained there are two ways to address this challenge. First, PLDT is periodically building additional international cable capacity to stay ahead of the soaring demand for multimedia content.
Second, PLDT is storing or “caching” in its data centers in the country as much popular overseas web content as possible.
To support that effort, PLDT said it operates 6 data center facilities with a current total capacity of over 3,200 racks.
"Two more data centers will be operational by first half of 2016, which will raise the Group’s total capacity to over 8,000 racks," PLDT said.
"Local caching really helps, but this has limits. A lot of the most sought-after Internet content is very dynamic. Like, you cannot locally cache news sites or secure web sites such as those of banks and other financial institutions," Alberto said.
More domestic fiber optic cable
In another effort to improve the Internet experience of its customers, PLDT said it is rolling out more domestic fiber optic cable facilities for use in both backbone transmission and distribution to the home or office.
Its wireless subsidiaries Smart Communications and Sun Cellular are also rolling out high-speed 3G and 4G/LTE facilities, which are seen to improve the coverage and quality of their mobile and wireless broadband services.
"Internet infrastructure has many 'moving parts.' We have to undertake various simultaneous initiatives to make changes that will really benefit our customers and the public," Alberto said. – Rappler.com
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